Comments on: B2B Marketing University: What Do You Want to Learn About? http://www.leadsloth.com/blog/b2b-marketing-university/ Smart Tools for Lazy Marketers Mon, 22 Mar 2010 02:00:40 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Jep Castelein http://www.leadsloth.com/blog/b2b-marketing-university/comment-page-1/#comment-510 Jep Castelein Mon, 31 Aug 2009 03:45:56 +0000 http://www.leadsloth.com/?p=451#comment-510 @Ian: that's a great suggestion: how to get started is probably a big question for many people. It would be great to have a decision tree for this. @Ian: that’s a great suggestion: how to get started is probably a big question for many people. It would be great to have a decision tree for this.

]]> By: Ian Gilyeat http://www.leadsloth.com/blog/b2b-marketing-university/comment-page-1/#comment-505 Ian Gilyeat Sat, 29 Aug 2009 01:08:29 +0000 http://www.leadsloth.com/?p=451#comment-505 Many people have difficulty knowing where to start and how to keep it simple. Keeping it simple and providing an iterative roadmap that is reasonable and rational will make life much easier for most B2B marketers. Many people have difficulty knowing where to start and how to keep it simple. Keeping it simple and providing an iterative roadmap that is reasonable and rational will make life much easier for most B2B marketers.

]]> By: Adam Needles http://www.leadsloth.com/blog/b2b-marketing-university/comment-page-1/#comment-504 Adam Needles Fri, 28 Aug 2009 12:09:34 +0000 http://www.leadsloth.com/?p=451#comment-504 Hi, Jep. Wanted to thank you for joining the University series this Fall. Really looking forward to your sessions. As not only the organizer of this series -- but also as a B2B marketing leader for more than a decade -- I'm really interested in the topic of what happens 'really far upstream' in B2B marketing and what that says about what we should be doing 'downstream.' Specifically, how can inbound marketing activities, including SEO and social, be better integrated with active automation for lead management and nurturing campaigns? How can the two better dovetail, and what are opportunities for synergies that amplify the momentum and nurturing? I know this is a big X-factor I spend a lot of time thinking about. What are other marketers' issues you're wrestling with? Hi, Jep. Wanted to thank you for joining the University series this Fall. Really looking forward to your sessions.

As not only the organizer of this series — but also as a B2B marketing leader for more than a decade — I’m really interested in the topic of what happens ‘really far upstream’ in B2B marketing and what that says about what we should be doing ‘downstream.’ Specifically, how can inbound marketing activities, including SEO and social, be better integrated with active automation for lead management and nurturing campaigns? How can the two better dovetail, and what are opportunities for synergies that amplify the momentum and nurturing?

I know this is a big X-factor I spend a lot of time thinking about.

What are other marketers’ issues you’re wrestling with?

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