Category Archives: Email Marketing

Demand Generation Market is Hot: LoopFuse,

While the stock market tanks, the Demand Generation and Marketing Automation markets are gearing up. This week both LoopFuse and published very positive news. 200% revenue growth reports 200% revenue growth and a 50% increase in new customer acquistions (that’s a typo from their press release). I assume that means they’ve also increased revenue per customer, most likely because they are now selling MarketingGenius, which is an email marketing tool, which sells at a higher price point than the existing SalesGenius product (for individual sales people). now has over 50,000 Genius users, in over 100 countries worldwide. That is impressive. However, their core functionality (tracking of prospects’ website activity) is now also offered by Marketing Automation systems as part of a bigger offering. So I wouldn’t be surprised if will continue to expand their offerings.

Loopfuse: Series A funding

loopfuse logoLoopfuse, a provider of open source marketing automation and email marketing solutions, has raised around $1.4 million in Series A funding led by True Ventures.

The only thing I know about them is that many of their customers are themselves open source software companies, such as Acquia, the company behind the Drupal Content Management System. As a matter of fact, Drupal is now integrated with LoopFuse. With the integration Loopfuse tags are automatically added to Drupal pages, and Drupal web forms are submitted into LoopFuse (at least, that’s what I understand based on the press release). I’d love to learn more about this system. Let me know your feedback or testimonials.

In any case, the LoopFuse people must be in euphoria after this news, at least based on the (somewhat cocky) comment on their blog:

“To Marketo and their overpriced Toy for Marketing Tots™, and Eloqua, with their Techological Torture Device™, I say, Get some coffee and try to stay awake. If it was bad for you when it was two guys (and a dog), it’s going to be an utter nightmare now.”

Tough times ahead?

You’d say that the good times must be ending some time? Or will marketing automation be the positive exception? Will and Eloqua go IPO in 2010? That would really put the demand generation space on the map.

Zoomio Review – European Marketing Automation Vendor

Today I had a meeting with a representative of Zoomio, a European marketing automation vendor that started in Denmark in 2002. I was curious to learn about their solution, because I’ve heard of Eloqua, Market2Lead, Marketo, and a whole bunch of other demand generation vendors, but never of Zoomio.

Zoomio Marketing Automation

It turns out that Zoomio is mainly doing business in Northern Europe, but they do have 600 customers and 75 employees, so they’re larger than most US-based demand generation vendors. Most US-based vendors have at least half of their customers in the technology sector, but not Zoomio: they have customers across all industries: from travel agencies to car dealerships to software companies.

Their strength is in the definition of the interaction process: they have a flow chart that defines the touch points, which includes call centers and text messaging. Another neat feature is the split in an easy UI for marketers and an advanced UI for marketing specialists. However, they do not support typical B2B features such as lead scoring and Salesforce integration.

We really need those features, so it isn’t a great solution for us. But when they decide to offer lead scoring and a Salesforce integration I will definitely look at them again: especially since their pricing is quite attractive. By that time I hope they also offer US-based support, because currently it’s only offered in mainland Europe.

I’m curious to learn more about Zoomio from actual users: if you use Zoomio, please leave a comment below with some feedback on how you like Zoomio.