Comments on: Demand Generation – Week in Review http://www.leadsloth.com/blog/demand-generation-week-in-review/ Smart Ideas for Lazy Marketers Mon, 26 Jul 2010 19:35:32 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Jep Castelein http://www.leadsloth.com/blog/demand-generation-week-in-review/comment-page-1/#comment-85 Jep Castelein Fri, 27 Feb 2009 05:23:54 +0000 http://www.leadsloth.com/?p=164#comment-85 Loren: thanks for clarifying the new Silverpop positioning. I will take a closer look at it in the next couple of weeks. Loren: thanks for clarifying the new Silverpop positioning. I will take a closer look at it in the next couple of weeks.

]]> By: Loren McDonald http://www.leadsloth.com/blog/demand-generation-week-in-review/comment-page-1/#comment-84 Loren McDonald Fri, 27 Feb 2009 03:51:36 +0000 http://www.leadsloth.com/?p=164#comment-84 Jep, Thanks for the comments on Silverpop Engage B2B. We are real excited about consolidating the brands and being able to better convey our two engagement marketing platforms to the marketplace. Engage B2B is obviously primarily focused on B2B marketers because of their focus and need to score, route and nurture leads; integrate with SFA solutions; etc. We certainly have B2C clients that use Engage B2B and B2B clients that use Engage - but they are in the minority. The focus is really to make it easier for companies to align their marketing automation needs with our platforms. So to your question (if I understand it correctly), if a B2C client has a sales force and needs to score and nurture leads; integrate this information with an SFA solution, they most certainly could be a fit for our Engage B2B solution. But we think that dividing along the needs of B2C versus B2B marketers will cover the vast majority of the respective use cases. Loren Jep,

Thanks for the comments on Silverpop Engage B2B. We are real excited about consolidating the brands and being able to better convey our two engagement marketing platforms to the marketplace. Engage B2B is obviously primarily focused on B2B marketers because of their focus and need to score, route and nurture leads; integrate with SFA solutions; etc.

We certainly have B2C clients that use Engage B2B and B2B clients that use Engage – but they are in the minority. The focus is really to make it easier for companies to align their marketing automation needs with our platforms. So to your question (if I understand it correctly), if a B2C client has a sales force and needs to score and nurture leads; integrate this information with an SFA solution, they most certainly could be a fit for our Engage B2B solution.

But we think that dividing along the needs of B2C versus B2B marketers will cover the vast majority of the respective use cases.

Loren

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