Comments on: Sales 2.0: Marketing Automation & Salesforce Chatter

By: Juan Manuel Garrido

Juan Manuel Garrido — Sun, 15 Aug 2010 22:39:04 +0000

This is want I think about Salesforce.Com Chatter:
“Cool. Fun. Easy. Useful. Flexible. Cumbersome. Collaborative. Accessible. Straightforward. Convenient.Revolutionary.”

Please vote for my ideas for Chatter in the Salesforce CRM Community!:

- http://sites.force.com/ideaexchange/ideaView?id=08730000000IOwQAAW
- http://sites.force.com/ideaexchange/ideaView?id=08730000000IKeNAAW

By: Jep Castelein

Jep Castelein — Tue, 09 Mar 2010 17:17:42 +0000

Hi Alex, that is a great point. I’m moderately positive: after deploying Chatter within Salesforce.com, they reported a 120% in time spent in the CRM system. That’s a spectacular adoption. But it does make me wonder how effectively they use that time :- )

By: Alex Krawchick

Alex Krawchick — Tue, 09 Mar 2010 14:06:27 +0000

Jep, I’m with you — I can’t wait to see this product. The gap between Marketing and Sales needs to close, and it will. (At least, the intelligent organizations will make it happen.)

One thing, however, that always concerns me about “giving Sales responsibility” is how it will actualize in an organization.

With no disrespect to Sales, salespeople are often “coin operated,” and don’t pay much attention to or prescribe value to operational processes. In Chatter’s case, my concern would be that without strict protocols for the way Sales should interact with the system, everything could go haywire. Think: gold in, garbage out. Or, information rich, knowledge poor.

Bottom line: There must be (organizationally-supported!) processes and rules in place so that every organization can realize the *true* value of business development intelligence. In my humble opinion, if Salesforce can facilitate this component — helping organizations implement their processes and rules — they’ll have a REAL winner on their hands (i.e., true customer ROI will be realized).