Comments on: What is the ROI of Lead Management? http://www.leadsloth.com/blog/roi-of-lead-management/ Smart Tools for Lazy Marketers Sun, 21 Mar 2010 01:01:17 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Jep Castelein http://www.leadsloth.com/blog/roi-of-lead-management/comment-page-1/#comment-453 Jep Castelein Tue, 18 Aug 2009 22:39:41 +0000 http://www.leadsloth.com/?p=429#comment-453 Maria: great to hear the chapters of the Marketo book are also available without registration. Jeff: I'll take a look at your whitepaper too. Maria: great to hear the chapters of the Marketo book are also available without registration.

Jeff: I’ll take a look at your whitepaper too.

]]> By: Jeff Ogden http://www.leadsloth.com/blog/roi-of-lead-management/comment-page-1/#comment-452 Jeff Ogden Tue, 18 Aug 2009 22:11:46 +0000 http://www.leadsloth.com/?p=429#comment-452 I agree 100% on Marketo's book. Ironically, this book is very similar to the white paper Marketo sponsored, How to Find New Customers. You can get this at www.findnewcustomers.net/getcustomers. I really love how they created a workbook format and not just an educational document. If you'd like to see my musings on demand generation, please visit http://www.fearlesscompetitor.com and I'll keep reading yours. I agree 100% on Marketo’s book. Ironically, this book is very similar to the white paper Marketo sponsored, How to Find New Customers. You can get this at http://www.findnewcustomers.net/getcustomers.

I really love how they created a workbook format and not just an educational document.

If you’d like to see my musings on demand generation, please visit http://www.fearlesscompetitor.com and I’ll keep reading yours.

]]> By: Jon Ross http://www.leadsloth.com/blog/roi-of-lead-management/comment-page-1/#comment-449 Jon Ross Mon, 17 Aug 2009 22:41:39 +0000 http://www.leadsloth.com/?p=429#comment-449 Check out this on-demand webinar about Nurture Marketing led by marketing automation vendor Markerbright: http://www.marketbright.com/pages/start/fy09q1-nuture-marketing-on-demand/index.html?Campaign_Id=26464&Activity_Id=26803 Check out this on-demand webinar about Nurture Marketing led by marketing automation vendor Markerbright:

http://www.marketbright.com/pages/start/fy09q1-nuture-marketing-on-demand/index.html?Campaign_Id=26464&Activity_Id=26803

]]> By: Maria Pergolino http://www.leadsloth.com/blog/roi-of-lead-management/comment-page-1/#comment-448 Maria Pergolino Mon, 17 Aug 2009 20:49:09 +0000 http://www.leadsloth.com/?p=429#comment-448 Hey Jep, Thanks for the post about The Definitive Guide to Lead Nurturing. http://www.marketo.com/dg2-lead-nurturing Putting the content up in chapters without requiring registration has allowed those who are just learning about lead nurturing find out more without having to take the time to fill out a form. (Though we found many were so excited about what they read in the chapter that they came back and downloaded the whole book) I hope that the webinar about Lead Nurturing (http://pages2.marketo.com/dg2lead-nurturing-webinar.html) can further help those looking for best practices in lead nurturing and lead management. We have well over 1000 registrants and the list keeps growing. Hope to see you there! Hey Jep,

Thanks for the post about The Definitive Guide to Lead Nurturing. http://www.marketo.com/dg2-lead-nurturing Putting the content up in chapters without requiring registration has allowed those who are just learning about lead nurturing find out more without having to take the time to fill out a form. (Though we found many were so excited about what they read in the chapter that they came back and downloaded the whole book)

I hope that the webinar about Lead Nurturing (http://pages2.marketo.com/dg2lead-nurturing-webinar.html) can further help those looking for best practices in lead nurturing and lead management. We have well over 1000 registrants and the list keeps growing. Hope to see you there!

]]>