Connected Marketer Blog Posts
These are 68 blog posts that I wrote for the Connected Marketer blog in 2009 and 2010, organized by topic.
Marketing Automation
- Lead Management Introduction
- Lead Management Features
- Are You Ready for Marketing Automation?
- Not Ready for Marketing Automation. Now What?
- The Future of Marketing Automation (The Next 5 Years)
- 7 Ways to Sell Marketing Automation to Your CEO
- The Marketing Automation Checklist
Demand Generation Best Practices
- Lead Nurturing and Lead Scoring
- Create a Universal Lead Definition in 5 Steps
- Making the Most of Your Lead Recycling Program
- 7 Demand Generation Best Practices
- 5 Quick Tips: B2B Lead Generation
- 7 Tips for Better B2B Marketing
Sales & Marketing Alignment
- Marketing & Sales Collaboration
- 3 Ways to Get Sales to Love Marketing
- Marketers: How-to Help Sales be More Productive
- 4 Ways to Get Sales Excited about Marketing Automation
Marketing Analytics
- Marketing Automation and ROI
- Demand Generation Metrics 101
- The Ultimate KPIs for Marketers
- Top 10 Demand Generation Metrics
- Predictive Analytics for B2B Marketing
Lead Scoring
- Lead Scoring 101
- 4 Tips for Successful Lead Scoring
- Elaborating on the Lead Scorecard
- 7 Tips to Sell Sales on Lead Scoring
- The Four Dimensions of Lead Scoring
Lead Nurturing
- Getting Going with Lead Nurturing
- Tips for Creating Better Lead Nurturing Content
- 10 Tips for a Successful Newsletter
- Drip Email Campaigns 101
- 5 Do’s for Drip Campaigns
- 5 Don’ts for Drip Campaigns
- How to Get Deals from Your Inactive Leads
- 7 Pitfalls of Lead Reactivation
- 5 Ways to Mess Up Your Drip Campaign
- Getting the Most Out of Free Trials with Nurturing
- Fine Tune Your Drip Campaign to Increase Impact
Email Marketing
- Is Email the Workhorse of Demand Gen?
- Increase Email Click-Through Rates With Segmentation
- 10 Tips for Better Email Design
- 10 Tips for Getting People to Read Your Emails
- Email Testing 101: Getting Started
- Email Testing 101: Landing Page Design
- Email Personalization: Who, What, When & How
Content Marketing
- 7 Simple Steps to Get Started with Content Marketing
- Buying Stages & Lead Nurturing, Matching Content
- 5 Ways to Create Content Without Writing a Single Word
- 10 Email Copywriting Tips
- 5 Content Marketing Thought Leaders
CRM
- CRM & Marketing Automation: 7 Critical Integration Points
- Why CRM Is Not Enough For B2B Marketing
- 10 Best Marketing Apps for Salesforce
- Marketing Automation & Sales 2.0
- 6 Social CRM Thought Leaders
Website & Landing Pages
- How to Create an Effective Form
- 10 Rules for Landing Page Optimization
- How to Increase Website Conversion
- Website Conversion: a Story About a “Yellow Button”
Social Media
- Making Sales & Marketing More Social
- Why Search is More Important Than Social Media
- Is Social Media a Demand Gen Tool?
- Social Media Tracking 101
- Social Media, CRM & Marketing Automation
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