Lead Management Resources
This is a collection of resources about lead management and marketing automation.
Live Webinars & Events
- 08/26 Webinar: Lead Nurturing 101 (hosted by Treehouse Interactive)
- 08/31 Webinar: Seven Steps to Finding Untapped Revenue in Your Lead Database (hosted by DemandBase)
- 09/14 Event: Silverpop B2B Marketing University, New York City
- 09/16 Webinar: Make Offers They Can’t Refuse (hosted by LeadSloth)
- 09/28 Event: Pardot Elevate! User Confererence, Atlanta GA
On-Demand Webinars
- 7 Steps to Finding Untapped Revenue in Your Marketing Database (All 7 Steps)
- Dive Into Your Prospects’ Mind With Segmentation and Personas (Steps 2 & 3)
- The Secret to Creating Lead Nurturing Content That Converts (Step 4)
Partner Webinars:
- “Search & Rescue” for your lead database (hosted by Loopfuse)
- 7 steps to finding untapped revenue in your marketing database (hosted by Act-On Software)
Lists
- List of Marketing Automation Systems
- List of B2B Marketing Events for 2010
- Blogs about Marketing Automation, Lead Management & B2B Marketing
- List of my posts on the Connected Marketer blog
Whitepapers
Popular Blog Posts
- Marketing Automation Trends for 2010
- Lead Nurturing Checklist for Marketing Automation
- 7 Reasons Why Marketing Automation Projects Fail
- How Are CRM and Marketing Automation Different?
Presentations
7 Steps to Finding Untapped Revenue in Your Marketing Database
View more presentations from Jep Castelein.
Segmentation and Buyer Personas
View more presentations from LeadSloth.
What is Marketing Automation?
View more presentations from Jep Castelein.
B2B Marketing Analytics
View more presentations from Jep Castelein.
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