This is the recording of the webinar about the Segmention and Buyer Personas, which took place on July 27th, 2010. Please click the ‘play’ button to start. The total length is 28 minutes.

View more videos from Jep Castelein.

To see the slides, please visit SlideShare.

Table of Contents:

1. Title Page
2. Introduction Jep Castelein
3. 1999 “Being John Malkovitz”
4. 7 Steps to Finding Untapped REVENUE
5. Segment to Boost RESPONSE Rates
6. Think Like A PUBLISHER To Be Relevant
7. SEGMENTED Emails Get 50% More Clicks
8. 56% Thinks That “Just Not Interesting” Email is SPAM
9. PERSONA-based Website: Conversion Up 400%
10. Taking The RIGHT Turn With Segmentation
11. Segment by INTEREST: Segment by Job Title, Industry or Product
12. Segment by PREFERENCES: Segment by Location, Language or Time & Day Preferences
13. Segment by IMPORTANCE: Segment by Leads and Customers, Importance or Lead Source
14. Segment by ACTIVITY: Segment by Stage in the Buying Process, Level of Interest or Recent Activity
15. 3 Ways To Get The DATA You Need
16. Buyer PERSONAS: See Through The Buyers’ Eyes
17. STEP #1: Desk Research
18. STEP #2: Interviews
19. STEP #3: Workshops
20. STEP #4: Pre-flight Check For Your Persona
21. Segments & Personas Done. What Now?
22. Need Help Finding Untapped Revenue in Your Database? Let’s Talk!
23. Q&A