While doing research for my webinar on creating content that converts, I found many great articles on B2B Content Marketing. Here are the 25 articles that I liked best. Most are blog posts, but I’ve also included some eBooks.
My focus is on B2B, rather than B2C. Often, some of the basics are the same, but not always. For example, the complex sale is usually unique to B2B selling, and that’s when you would map content to stages in the buying cycle. So here are the articles:
Joe Pulizzi, What is Content Marketing?
Michele Linn, A 7-Step Plan for Getting Started with Content Marketing
Doug Kessler, The B2B Content Marketing Workbook
Ardath Albee, 23 Reasons Why Content Marketing Fails
Adam Needles, What’s Behind the Rise of Content Marketing
Russell Sparkman, Creating Consistent Content – A Content Marketing Plan
Adam Needles, Why ‘Personas’ Are the Key to Achieving a ‘Mass One-to-one’ Strategy
Stephenie Tilton, Do You Have Any Idea Who You’re Talking To?
Adele Revella, How Kristine Developed a Great Buyer Persona
Tony Zambito, 10 Rules for Buyer Persona Development
Michele Linn, Is Less Content Better? 5 Steps to Simplify B2B Marketing Content
Stephenie Tilton, How Much B2B Content Is Enough?
Michele Linn, Need Content? 20 Formats to Consider
Ardath Albee, Content Marketing is for Customers Too!
Rick Burnes,5 Common Content Marketing Challenges — And Simple Solutions
Ardath Albee, Forgettable Follow-up on B2B Content Offers
Ardath Albee, The Rule of 5 for B2B Content Development
Michele Linn, The Dos and Don’ts of B2B Content Reuse
Michele Linn, Got Content? 10 Steps to Repurpose Your Best B2B Assets
Joe Pulizzi, BtoB Content Marketing: Six Places to Find Hidden Content Gems
Barbra Gago, Content Mapping 101 – part 1, part 2, part 3
Steve Woods, The Buying Process; Auditing your Content Assets
Steve Woods, The Content Gap – Lead Nurturing and Content Creation
Steve Woods, Buyer Roles, Buying Stages, and Perception Challenges
Jeffrey Ogden, Mapping marketing content across the buying cycle and personas
Please let me know if I forgot any seminal articles!
On-Demand Webinar: The Secret To Creating Lead Nurturing Content That Converts
With the right content strategy, leads will move through the buying process more quickly and you’ll boost your conversion rates. To learn how, view this 30-minute on-demand webinar.
Good stuff Jep! This will really help a lot of company owners to convert their website visitors into leads. These are valuable information that should really be shared with everyone. I will share with you some best practices if something comes to mind. I appreciate this. http://bit.ly/ayeen
Great compilation Jep! And w00t to Steve for 3 entries! Rick Burnes always has great advice too. Keep it coming…
Thanks for including a number of my articles in your list. I’m honored. You’ve also found a few I haven’t seen and need to go check out.
What a great round-up of posts for anyone in content marketing – I’m honored to be included!
Thanks Jep…great list and thanks for including a few of mine. Found some gems in here myself.
Hi Jep — thanks for including me in your round-up. I’d like to see the webinar when you’ve got it ready to go.
Hi, Jep. Thanks for the inclusion in your round-up.
Great list of resources and names behind those resources.
Honored to be such company.
Fantastic list (and thanks for including our Content Marketing Workbook).
You’ve saved a lot of people a lot of research time!
Hi Jep –
What a wealth of valuable information! Thanks for pulling this together (and for including me in such great company).
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Thanks for including my post with such luminaries as Ardath, Stephanie, Michelle and Doug. I’m honored to be mentioned in the same breath.
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