Demand Generation Software is a hot market at the moment. Demand Gen systems can add a lot of value, especially for high-value sales processes. This can be for enterprise software companies, corporate and private banking, but also for ticket sales for sports: I never realized NBA season’s tickets were that expensive!
To help you find the right Demand Generation tools, I’ve just updated my list of Demand Generation Systems. It gives an overview of all Demand Generation vendors that I know of. If I’ve missed some, please let me know and I’ll add them to the list.
The list is not meant as a thorough review: for that, you may want to buy the Raab Guide on Demand Generation Systems by David Raab. He recently published a list of low-cost demand generation systems, which may also be interesting.
Last week Laura Ramos of Forrester also gave her view on the Lead Management Automation market, which is also a good read. She does not only mention Demand Generation vendors, but also other marketing automation solution providers.
The future of the Demand Generation market
If I look at the long list of players in this market, I’d almost wonder when the first one goes belly up. However, it seems as if the market is booming, and several vendors are reporting record results (for example Market2Lead, Pardot, Marketo, Marketbright).
Is it still possible for new Demand Generation vendors to enter the market in 2009?