Finding Untapped Revenue in Your Marketing Database

It’s sort-of like living on top of a goldmine, but you have to dig to get to the gold. Lead Nurturing takes a lot of effort, but it’ll pay itself back ten times over. With a solid nurturing strategy you’ll find new sales opportunities from leads who you thought were not interested. But how do you create a solid lead nurturing plan?

In Manticore’s Quintessential Marketing Automation GuideBook I’ve written a chapter on how to find untapped revenue in your marketing database. It consists of 6 steps that are guaranteed to uncover new opportunities:

  1. Choose The Right Audience
  2. Know All About Your Audience
  3. Create Content That Your Audience Needs
  4. Make Offers They Can’t Refuse
  5. Have Conversations
  6. Collaborate With Your Sales Team

My chapter is only 1 of the 10 chapters in this book. Several of the leading marketing practitioners and consultants have written chapters on topics ranging from sales & marketing collaboration to conversion optimization and content marketing:

  • Jill Konrath: Candid Letter from Sales to Marketing
  • Craig Rosenberg: Process, People, and Content: The Keys to Success with Marketing Automation Technology
  • Jeff Erramouspe: You Need Good Technology, But…
  • Sue Hay & Cari Baldwin: Supercharge Your Demand Generation with Marketing Automation
  • Andrew Gaffney: Focus on the Marketing Metrics That Matter
  • Ardath Albee: Use Content Intelligence to Drive Pipeline Momentum
  • Robert Walmsley: Why Marketing Automation is a Must-Have For Every B2B VP of Sales
  • Brain Massey: Conversion Stack: Marketing Automation for Performance Marketers
  • Jonathan Block: A Roadmap to Marketing Automation Success

So a great guidebook, chock-full with valuable advice on marketing automation and lead management. Download it here.

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