Monday and Tuesday I’m attending the Boston MarketingSherpa B2B Marketing Summit. About two weeks ago I attended the San Francisco event, which had a similar program and exhibitors. In this post some recommendations for the program…
First of all, the best thing about this event is that the speakers are marketing practitioners, not vendors. This ensures that you get lots of real-life advice. However, there are also many different perspectives, and it’s not always easy to link them together. But, that can easily be addressed:
Classify the Topics
Having seen many of the presentations in San Francisco, I found it useful to classify them in three main categories:
- Lead Generation
- Lead Management
- Content creation
The first is obviously focused on getting more leads into your database, while the second topic focuses on nurturing those leads. Many marketing organizations now realize that both these activities are more successful if they use attractive content, so that is also addressed in a couple of sessions. I tried to classify every session, and that made it easier for me to distill best practices.
The Review Sessions Are Recommended
I can also recommend the introduction and review sessions led by Flint McGlaughlin, Stefan Tornquist, Sean Donahue and Brian Carroll and of MarketingExperiments, MarketingSherpa and InTouch (all part of the MECLABS group). They do a great job synthesizing all ideas.
My Favorite Session
My favorite session in San Francisco was presented by Maureen Thorman of National Instruments about customer segmentation based on web traffic: unfortunately this sessions will not be presented in Boston, that’s a bummer, because they used very advanced web analytics to improve the conversation with prospects and customers.
The Marketing Automation Vendors
My specialty is Marketing Automation Consulting, and many of the Marketing Automation vendors have a booth. In Boston you should definitely stop by at the booths of the following Marketing Automation vendors (in order of booth number):
- Pardot (booth 1)
- Manticore Technology (booth 2)
- Silverpop Engage B2B (booth 4)
- Marketo (booth 6)
- Genius.com (booth 7)
- Marketbright (booth 14)
- Hubspot (booth 16)
- Neolane (booth 19)
Twitter & Questions
I will try to tweet as many sessions as possible at the LeadSloth Twitter page. Let me know if you have any questions via Twitter or email (jep leadsloth com). And if you’re attending, let’s connect (see my picture on the right)!
Also I’d have opted into a mini directory of attendees or something and have the impression other would too – I had a good laugh with several contacts about the shortcomings of biz cards (they’re not even analogue!). Also it would be interesting to see sherpa run surveys on the b2b marketers gathered. And I wonder if they could actually get 2010 conference pre regs as 2009 events wrap on high notes.
Do you have a spam problem on this website; I also am a blogger, and I was curious about
your situation; we have created some nice procedures and we are looking to exchange strategies
with other folks, be sure to shoot me an email if interested.
my webpage … online video seo
Have you ever thought about publishing an e-book or guest authoring on other sites?
I have a blog based upon on the same ideas you discuss
and would really like to have you share some stories/information.
I know my visitors would enjoy your work.
If you are even remotely interested, feel free to
shoot me an e mail.
My page; email server
We are looking for a reliable supplier who can supply to us. I will appreciate if you Can send me the details/prices of your product by email for my study before applying for you.
I am a registered agent with government and non governmental organization on contract allocation, my interest in every completed business I do is 2% commission from
the total contract sum as soon as the total contract fund is paid into your account.
Reply with details/prices of your product and confirm your readiness to bid in the on-going Tender so that I will give you an idea on how to pursue and win the Contract with.
Your urgent response with your price list will be appreciated.
I believe what you published made a bunch of sense. But, what about this?
suppose you added a little content? I ain’t suggesting your content isn’t good., but what if you added something to maybe grab a
person’s attention? I mean MarketingSherpa B2B Marketing
Summit is a little plain. You ought to peek at Yahoo’s home page and watch how they create news titles to get viewers to click.
You might try adding a video or a picture or two to grab readers interested about what you’ve written. In my opinion, it would bring your posts
a little livelier.