MarketingSherpa B2B Marketing Summit

San Francisco: October 4-5 / Boston: October 25-26

Just like last year, I will be a blogging partner for MarketingSherpa’s B2B Marketing Summit. Again, they have created a great program for B2B Marketers, covering both lead generation and lead nurturing strategies.

What is nice about this summit is that most speakers are marketing practitioners, not vendors. Also, MarketingSherpa team members like Brian Carroll and Sergio Balegno are known for their excellent presentations.

Just some highlights:

  • Integrating Social Media with B2B Email – Daryl Nielson, Marketing Manager, Email B2B, HP and Mia Dand, B2B Social Media Marketing Manager, HP WW Enterprise Business Marketing
  • Lead Scoring and Nurturing – Melissa Centrella from Virgin HealthMiles
  • Content that Converts – Marko Muellner and Thom Schoeborn from Webtrends
  • Social Media for the B2B Marketer – Alex Plant from NetApp and Natascha Thomson from SAP
  • Balancing Your Marketing Portfolio: Choosing the Right Mix of Tactics to Maximize ROI on a Limited Budget – Greg Sherry from Verint Systems

More info on the program »

LeadSloth Discount: $500 extra off

MarketingSherpa has been very kind to create a special offer for LeadSloth readers. Normally the event is $1,695, regular discount is $200, but you get an extra $500 off. That makes $995. I think that’s a very good deal.

Visit this registration page to get the discount »

Tip: if you’re coming to the San Francisco summit and you like affordable and delicious Thai food, check out Siam Thai: it’s inside the Parc 55 hotel where the conference takes place.

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