Social Media for B2B Lead Generation

Earlier this year Jame-Ane Ervin wrote a great post about the results of promoting her webinar via Social Media. She got a 400% increase in leads! Now that’s effective use of social media.

A couple of weeks ago I met one of the founders of the site Social Media B2B: Jeff Cohen (@dgtlpapercuts). We started talking and he asked me to write a post about using Social Media for B2B Lead Generation, as LeadSloth has done a fair bit of work in that area.

I decided to limit myself to Blogging, LinkedIn and Twitter. I could only use 1,000 words, and in my opinion Blogging, LinkedIn and Twitter are the powerhouses of social media for B2B lead generation. Just some excerpts from the post:

  • “Always include a clear call to action at the bottom of older blog posts (…) this call to action does magic for lead generation”
  • “Twitter is getting more popular every day. That’s both a blessing and a curse. It’s great that the audience is growing, but the average Twitter user has a hard time actually reading all those tweets.”
  • “The benefit of LinkedIn is that it is a business-focused social network, so it’s usually a source of very qualified leads.”

You can read the post here: Increase B2B Lead Generation with Social Media

Let me know what you think!

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6 thoughts on “Social Media for B2B Lead Generation

  1. Pingback: B2B Pay Per Click Advertising | LeadSloth on Demand Generation

  2. 24 Hour answering Service

    It is all about building a special relationship with the people you consider potential clients. They are not the enemy, they are our allies and the moment people realize that the faster their business will actually start to grow.

  3. Nadine Stevens

    Thanks for sharing. Really if we want to get the most of our business today, we need to use what works now. Social media is the way to go. It may not be the best lead generation tool, but I believe it is the best tool to use in building relationships and connecting with prospects.

  4. 420 clothing

    Good post. I find out something new and challenging on articles I stumbleupon on a daily basis. It’s always useful to learn written content posted by author`s and practice something from their sites.


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