UPDATE 7/14/09: I’ve now put all marketing automation blogs on a single page.
A couple of people recently asked me which blogs I’m frequently reading. So here’s the list. Please send me your favorite blogs, because there must be lots of great Marketing Automation blogs that I haven’t found yet!
BTW 1: Some of these blogs are more about lead generation, demand generation or inbound marketing, so maybe the title of this blog post is not ideal. But regardless of the terminology, these are the blogs that I enjoy most :- )
BTW 2: I have not included vendor weblogs: I will put those in a separate post.
In alphabetical order, these are the blogs that I read most frequently, and that I can heartily recommend.
- Adam Needles‘ Propelling Brands blog (@abneedles)
Adam – the former VP Marketing of the 451 Group – is finishing up a graduate project on marketing technology and publishes deep insights about marketing automation
- Ardath Albee‘s Marketing Interactions blog (@ardath421)
Ardath is a talented independent marketing consultant who writes about using content to engage with prospective customers; she really gets Marketing & Sales collaboration
- Brian Carroll‘s B2B Lead Generation blog (@brianjcarroll)
Brian is the author of the authoritative book “Lead generation for the complex sale” and has a wealth of interesting articles on his blog
- Craig Rosenberg‘s Funnelholic blog (@funnelholic)
Craig has lots of experience with sales operations and demand generation, and shares his and other people’s knowledge via his blog. Lately he has published 15+ thought leadership interviews that are extremely insightful
- David Meerman Scott‘s Web Ink Now blog (@dmscott)
David’s posts are about content-based marketing, which is an important ingredient of successful lead generation. He’s also a talented writer, so it’s always fun to read.
- David Raab‘s Marketing Automation technology blog (@draab)
He covers lots of Marketing Automation vendors, he offers insights into usability of demand generation systems and covers various other topics.
- Jame Ervin‘s @Work blog (@jameane)
Jame is an experienced demand gen practitioner, who really understands metrics-based lead generation.
- Laura Ramos‘ B2B Marketing posts (@lauraramos)
Laura is the star analyst at Forrester covering B2B Marketing, and frequently has some very interesting perspectives, such as a discussion around obsolescence of B2B marketing
- Mac McIntosh‘s Sales Lead Insights blog (@B2B_Sales_Leads)
Mac is a leading sales and marketing consultant and award-winning columnist for BtoB magazine. Like no other he understands B2B lead generation
- Maria Pergolino‘s Inbound Marketer blog (@InboundMarketer)
Maria is a demand generation practitioner who covers a variety of topics, from selection criteria to weekly summaries of interesting demand generation tweets
- Scott Brinker‘s Chief Marketing Technologist blog (@chiefmartec)
Scott writes about the technical aspects of marketing, and about post-click marketing in particular.
(oops, that’s 11 blogs)
Let me know your favorite blogs, so I can put them in a follow-up post. Thanks!