Earlier this year Jame-Ane Ervin wrote a great post about the results of promoting her webinar via Social Media. She got a 400% increase in leads! Now that’s effective use of social media.

A couple of weeks ago I met one of the founders of the site Social Media B2B: Jeff Cohen (@dgtlpapercuts). We started talking and he asked me to write a post about using Social Media for B2B Lead Generation, as LeadSloth has done a fair bit of work in that area.

I decided to limit myself to Blogging, LinkedIn and Twitter. I could only use 1,000 words, and in my opinion Blogging, LinkedIn and Twitter are the powerhouses of social media for B2B lead generation. Just some excerpts from the post:

  • “Always include a clear call to action at the bottom of older blog posts (…) this call to action does magic for lead generation”
  • “Twitter is getting more popular every day. That’s both a blessing and a curse. It’s great that the audience is growing, but the average Twitter user has a hard time actually reading all those tweets.”
  • “The benefit of LinkedIn is that it is a business-focused social network, so it’s usually a source of very qualified leads.”

You can read the post here: Increase B2B Lead Generation with Social Media

Let me know what you think!