B2B Marketing Events 2010

What are the key events to attend when you’d like to learn more about B2B Marketing, Marketing Automation, Lead Management? I’ve compiled a list of the events that matter:

I’ve started with a much longer list, but decided to focus on those events where Marketing Automation vendors exhibit, and where the speakers cover lead management and marketing automation. Some featured events:

Silverpop B2B Marketing University

I’m speaking at the B2B Marketing University. Although it’s organized by Silverpop, it’s primarily a thought leadership event: no product demos, customer cases, or other company promotions. Other speakers are Carlos Hidalgo (@cahidalgo), Malcolm Friedberg (@LeftBrainMktg), Mac McIntosh (@B2B_Sales_Leads), David Raab (@draab) and Adam Needles (@abneedles).

Sales & Marketing 2.0 Conference

Even though the name makes you think otherwise, the Sales 2.0 Conference also covers Lead Management. Forward-thinking sales people realize that Sales & Marketing alignment is essential to increase sales (just like forward-thinking marketing people). Because of this, there will also be a Sales & Marketing 2.0 conference this fall! That’s an exciting development, and I will certainly try to be there.

MarketingSherpa B2B Marketing Summit

Last year I attended the MarketingSherpa events in San Francisco and Boston. They have high-quality presentations on both lead generation and lead management. I can highly recommend these events.

User Conferences

The Marketing Automation vendors with a bigger installed base have their own user conferences. I hesitated whether I should include these, but ultimately decided that they would fit my criteria: the presence of a Marketing Automation vendor, and relevant talks.

Final Words

There are several interesting events if you want to learn more about Marketing Automation. I hope you will be able to attend one of these events (or more, of course). Let me know if I missed any events. If you are organizing an event, I’d happy to speak or join a panel discussion (contact info).

PS. For more events, see the Marketing Consigliere’s list.

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7 thoughts on “B2B Marketing Events 2010

  1. John Sweeney

    Hi Jep,

    I’ve been enjoying your blog. Can I suggest two events for your European fans…

    TFMA takes place Feb 23/24 London. This is a Marketing Technology show but Eloqua, Aprimo and Silverpop plus a few others are all exhibiting..

    On April 20/21 Funnel Academy http://www.mathmarketing.com/uk-funnel-academy which is sales and marketing plans and lead management. This may be outside your criteria but its still a great event for B2B Sales & Marketers

  2. Dale Underwood

    I enjoyed meeting you at Sherpa last year.

    New Marketing Labs also has their Inbound Marketing Summit (formerly a Hubspot event) in Boston on Oct 6-7. There’s a bit more of a social media slant to it but there were plenty of marketing/sales automation companies in attendance.

    Last year it immediately followed the Boston Sherpa event so I attended both and only traveled once; not so lucky this year. Both events were excellent.

    I’m sure I’ll see you at a couple of these this Fall!

    Take care,
    Dale – EchoQuote

  3. Jep Castelein Post author

    Thanks Dale, I checked out the Inbound Marketing Summit website, and it’s unclear to me where they are going. It seems they rebranded to “New Marketing Experience”. I’ll add the San Francisco event: Genius.com is sponsoring it.

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