What are the key events to attend when you’d like to learn more about B2B Marketing, Marketing Automation, Lead Management? I’ve compiled a list of the events that matter:
- Click here for the full list: B2B Marketing Events for 2010
I’ve started with a much longer list, but decided to focus on those events where Marketing Automation vendors exhibit, and where the speakers cover lead management and marketing automation. Some featured events:
Silverpop B2B Marketing University
I’m speaking at the B2B Marketing University. Although it’s organized by Silverpop, it’s primarily a thought leadership event: no product demos, customer cases, or other company promotions. Other speakers are Carlos Hidalgo (@cahidalgo), Malcolm Friedberg (@LeftBrainMktg), Mac McIntosh (@B2B_Sales_Leads), David Raab (@draab) and Adam Needles (@abneedles).
Sales & Marketing 2.0 Conference
Even though the name makes you think otherwise, the Sales 2.0 Conference also covers Lead Management. Forward-thinking sales people realize that Sales & Marketing alignment is essential to increase sales (just like forward-thinking marketing people). Because of this, there will also be a Sales & Marketing 2.0 conference this fall! That’s an exciting development, and I will certainly try to be there.
MarketingSherpa B2B Marketing Summit
Last year I attended the MarketingSherpa events in San Francisco and Boston. They have high-quality presentations on both lead generation and lead management. I can highly recommend these events.
User Conferences
The Marketing Automation vendors with a bigger installed base have their own user conferences. I hesitated whether I should include these, but ultimately decided that they would fit my criteria: the presence of a Marketing Automation vendor, and relevant talks.
Final Words
There are several interesting events if you want to learn more about Marketing Automation. I hope you will be able to attend one of these events (or more, of course). Let me know if I missed any events. If you are organizing an event, I’d happy to speak or join a panel discussion (contact info).
PS. For more events, see the Marketing Consigliere’s list.