While doing research for my webinar on creating content that converts, I found many great articles on B2B Content Marketing. Here are the 25 articles that I liked best. Most are blog posts, but I’ve also included some eBooks.
My focus is on B2B, rather than B2C. Often, some of the basics are the same, but not always. For example, the complex sale is usually unique to B2B selling, and that’s when you would map content to stages in the buying cycle. So here are the articles:
Joe Pulizzi, What is Content Marketing?
Michele Linn, A 7-Step Plan for Getting Started with Content Marketing
Doug Kessler, The B2B Content Marketing Workbook
Ardath Albee, 23 Reasons Why Content Marketing Fails
Adam Needles, What’s Behind the Rise of Content Marketing
Russell Sparkman, Creating Consistent Content – A Content Marketing Plan
Stephenie Tilton, Do You Have Any Idea Who You’re Talking To?
Adele Revella, How Kristine Developed a Great Buyer Persona
Tony Zambito, 10 Rules for Buyer Persona Development
Stephenie Tilton, How Much B2B Content Is Enough?
Michele Linn, Need Content? 20 Formats to Consider
Ardath Albee, Content Marketing is for Customers Too!
Ardath Albee, Forgettable Follow-up on B2B Content Offers
Ardath Albee, The Rule of 5 for B2B Content Development
Michele Linn, The Dos and Don’ts of B2B Content Reuse
Michele Linn, Got Content? 10 Steps to Repurpose Your Best B2B Assets
Steve Woods, The Buying Process; Auditing your Content Assets
Please let me know if I forgot any seminal articles!