This is the recording of the webinar about the 7 Steps to Finding Untapped Revenue in Your Marketing Database, which took place on June 22nd, 2010. Please click the ‘play’ button to start. The total length is 28 minutes.


To see the slides, please visit SlideShare.

Table of Contents

1. Introduction by Jep Castelein

2. 1848 James Marshall Discovers Gold

3. How Much REVENUE Are You Missing Out On?

4. NURTURE Leads to Assure More Revenue

5. 50% of Leads are NOTReady to Make the Jump

6. 23% BUY from a Competitor 6 Months after Initial Inquiry

7. Nurtured Leads Produce 20% MORE Sales Opportunities

8. # 1: COLLABORATE with Sales

9. # 2:CHOOSE the Right Audience

10. # 3: Know them WELL

11. # 4: Provide VALUE

12. # 5: Make OFFERS They Can’t Refuse

13. # 6: HAVE Conversations

14. # 7: Track & MEASURE

15. Case Study

16. The Complete Process

17. Need Help Finding those Gold Nuggets in Your Database? Let’s Talk!

18. Q&A