Marketing Automation Systems

This is a list of Marketing Automation Systems, also called Demand Generation or Lead Management Automation systems.

I focus on Marketing Automation systems for companies that sell big-ticket items and have a long sales cycle, often in the B2B domain. My focus is on online marketing, although some systems that are mentioned below have good support for multi-channel marketing.

Explanation of the columns:

  • Target customer: the size of companies for which the product is an ideal fit; there is overlap: for example, I’ve seen small companies being successful with Eloqua, and large companies benefiting from Hubspot
  • Forrester Rating: rating as in Laura Ramos’s report “B2B Lead Management Automation Market Overview
  • Jep’s Rating: my personal take on the Marketing Automation market
Vendor Target Customer Forrester rating Jep’s rating Notes Reviews
Neolane Large to very large Cross-over Leader The most ‘digital’ of the large marketing automation providers David Raab
Aprimo Large to very large Cross-over Contender Launched a SaaS marketing automation offering; focused on marketing resource management, of which campaign management is only one part. David Raab
Unica Large to very large Cross-over More focused on B2C companies; focused on marketing resource management, of which campaign management is only one part. David Raab
Eloqua Large Leader Leader Has been doing online marketing automation for almost 10 years; if you want the go with the most established player in the market, go with Eloqua, but make sure you have adequate budget and skills available. David Raab
Silverpop Large Leader Leader Silverpop 8 integrates B2C and B2B functionality that were formerly offered in separate products. The B2B product was based on the Vtrenz acquisition. However, Silverpop 8 is a brand new development. David Raab (Vtrenz)
Marketbright Large Contender Contender Marketbright has a renewed focus on the larger marketing organizations. Many years ago they started as a marketing content management vendor, but have added extensive demand generation features. David Raab
Oracle Large Contender Contender Oracle has integrated the Marketing Automation system it acquired from Market2Lead. It offers a very complete complete feature sets. David Raab (Market2Lead)
Treehouse Interactive Large Niche A marketing automation system that is ideal for companies that sell their products via resellers David Raab
Sitecore Large Mentioned A content management system vendor that has added marketing automation features David Raab
Zoomio Large Zoomio is a European player in the marketing automation market. They have a great process view on marketing campaigns. They lack a Salesforce.com integration, but provide a web services API for custom integrations. LeadSloth
Marketo Medium to Large Leader Leader Marketo is one of the fastest-growing players in this market: implementation is fast, their Sales & Marketing collaboration features are top notch, and people find it easy to use. They’re still adding new features almost every month, and a fast-growing customer base is a sign of success. David Raab
Genius.com Medium to Large Mentioned Contender Genius.com started as an email marketing tool for sales people with real-time notifications, but has expanded to include comprehensive email marketing, lead nurturing and lead scoring functionality. One of the best for sales and marketing collaboration. LeadSloth, David Raab
Manticore Technology Medium to Large Contender Contender Manticore is one of the early Demand Gen vendors (since 2001). They have a comprehensive offering, including a professional version that is more affordable. Their lead scoring system and campaign builder are very feature-rich. David Raab
eTrigue Medium to Large Mentioned eTrigue officially launched in November ‘08, but the software is already in version 3 because it was developed in-house within a marketing agency.
SalesFUSION Medium to Large Mid-market system with best-of-class integration with Microsoft Dynamics CRM (in addition to Salesforce.com, Siebel, SugarCRM and NetSuite). Also sold as white-label solution. David Raab
LeadGenesys Medium to Large LeadGenesys has good analytics, and solid features for sales people, such as notifications when people from certain companies are on your website. Lately it’s been a little quiet around LeadGenesys.
Optify Medium to Large Focus on Inbound Marketing. SEO & website optimization included, but partners for email marketing
True Influence Medium to Large David Raab
Pardot Medium Contender Leader Pardot’ marketing automation system is seemingly simple, but very powerful at the same time: everything just works with minimal configuration. A recommended choice in the mid-market. David Raab
Loopfuse Medium Mentioned Contender LoopFuse is founded by former jBoss people. It is good at wading through large lists of leads and filtering out the valuable prospects. Therefore it’s used by many open source companies that must identify the relatively small ratio of qualified prospects within a very large database of people who registered to download.
LeadLife Medium Mentioned David Raab
Marqui Medium Marqui integrates web content management and campaign management. Marqui was acquired by private investors in the fall of 2008. David Raab
Hubspot Small & Medium Mentioned Leader HubSpot is an inbound marketing software system for small and medium-sized businesses that combines social media, SEO, blogging, landing pages, lead management, email marketing, lead scoring, Salesforce.com integration and marketing analytics. LeadSloth, David Raab, Mike Damphousse
ActiveConversion Small Leader ActiveConversion offers a fairly complete marketing automation suite for SMB companies. They are very good at identifying valuable leads in your database and on your website (both anonymous and identified leads). In addition to integrated email marketing , you can also integrate your existing VerticalResponse, Constant Contact or ExactTarget accounts. LeadSloth, David Raab, Mike Damphousse
Infusionsoft Small Leader Infusionsoft provides an automated follow-up marketing solution for small businesses. They even include billing and accounting features! David Raab
Kutenda Small Internet Marketing Software for small businesses, with website management, SEO & PPC features in addition to typical SMB marketing automation features like a anding page builder and (simple) email marketing.
Act-On Small Act-On is entry-level but feature-rich marketing automation system. They differentiate themselves with a unique integration with Webex that really simplifies the logistics around organizing webinars. LeadSloth, David Raab, David Raab’s update
Nurture Small
Genoo Small
Net-Results Small Marketing automation software designed and priced specifically for the SMB market. David Raab
OfficeAutopilot Small This marketing automation system also includes CRM functionality, but can also integrate with Salesforce.com. David Raab
Leads360 Small Mentioned Niche For financial industry
Captavi Small Based on CMS. Includes CRM features.
MarketingPilot Small
Please consider sharing this post via the buttons on the left. Or subscribe via RSS or subscribe via email.

109 thoughts on “Marketing Automation Systems

  1. Pingback: B2B Marketing Events | LeadSloth on Marketing Automation

  2. Pingback: 7 Reasons Why Oracle’s Market2Lead Acquisition Makes a Lot of Sense | LeadSloth on Marketing Automation

  3. Pingback: Hubspot Review -LeadSloth | LeadSloth on Marketing Automation

  4. Pingback: Learnings, Musings, And More After The First 100 B2Bbloggers' Posts | B2Bbloggers.com - B2B Social Media and Content Marketing

  5. Pingback: #B2Bchat – Lead Scoring Best Practices [Transcript] | B2Bbloggers.com - B2B Social Media and Content Marketing

  6. Pingback: Lead Nurturing Best Practices [#B2BChat] | B2Bento

  7. Pingback: Will Marketing Automation Be Free? | LeadSloth on Marketing Automation

  8. Pingback: Process Turns Marketing Automation Into Revenue | LeadSloth on Marketing Automation

  9. Pingback: What’s Wrong with Marketing Education? « The Effective Marketer

  10. Oxana

    Really like your overview. Thanks a lot! Which of these solutions has the best Integration with Google Adwords and GDN advertising? This would also allow us to automate Top- of-funnel prospects. I cannot find this Information anywhere…

    Reply
  11. Samuel Goldsmith

    You can acquire quotes without personal information free of charge.
    You may suppose the hassle and bother regarding learning about different types of vehicle insurance, deciding on the
    best engine insurance policy in the individual all day to consider about car insurance renewal probably are
    certainly not as essential as individuals make it
    away becoming. For those who only require cover generating backwards and forwards from your fulltime work and caught
    in the week-ends, a yearly policy is actually perfect.
    You will definately get great frugal ideas yourself where and how to obtain
    additional aggressive prices. A few couple of circumstances you
    will oftimes be necessary to carry a good SR22
    or even FR44 vehicle insurance plan.

    Allstate Automobile insurance offers many special discounts
    that are really worth researching. You will find safe motorist
    discounts, UCC is probably working together with law enforcement,
    and it has provided to spend resitution. These are being supervised,
    stated Tasha Jamerson, representative using the Philadelphia Area Attorney’s workplace. These are permitted to reamin available to try this. Jamerson declared that UCC has been practicing legitimately and since the particular charges were produced have not been involved in any more insurance scam.

    In the event that being non-renewed will be the penalty regarding 45, 200 Allstate policyholders which found a much better deal because of their auto insurance using another organization, however feel Allstate must do 1 of 2 items: Offer a lower superior and better insurance for those forty five, 000 customers who have various other Auto insurance as well as induce these phones pick the Allstate strategy, or depart North Carolina on the permanent base.k-free car discount rates, regarding drivers together with multiple Allstate guidelines, along with regarding students as well as senior citizens.|Therefore , the company could offer you (your loan company, actually) 35 dollars, 000 for the VEHICLE. And you also must pay back $48, 300. That is ok, proper? The money company may know. They will just cheaper which $13, 200 you still are obligated to repay them, correct? Umm, completely wrong.|

    Reply
  12. custom shower invitations

    Hey I am so glad I found your blog page, I really
    found you by accident, while I was browsing on Yahoo for something else, Anyways I am here now and would just like to say kudos for
    a tremendous post and a all round thrilling blog (I also love the theme/design),
    I don’t have time to read through it all at the moment but I have book-marked it and also included your RSS feeds, so when I have time I will be back to read
    a lot more, Please do keep up the superb b.

    My blog :: custom shower invitations

    Reply
  13. financial information

    Do you mind if I quote a few of your posts as long as I provide credit and sources back to your weblog?
    My blog is in the very same area of interest as yours and my users would genuinely benefit from some of the information you present here.
    Please let me know if this alright with you. Many thanks!

    Reply
  14. financial information

    My spouse and I stumbled over here different web address and thought I might as well check things out.

    I like what I see so i am just following you. Look forward to looking at your web page
    again.

    Reply
  15. Curtis

    One in the most important aspects inside your home entertainment system is the multichannel speakers.
    Good home audio cables can make perfection in sound.
    One area to be wary of is major high end speakers at a brick and mortar store.

    Reply
  16. Marx Padberg

    So stunning! I really like the earthy & classic tones on the wedding! I am so stealing the succulent idea. Stunning bride, handsome hubby & bridal party. Astounding pictures as often Tammy!

    Reply
  17. Bryon

    If payment is actually a great place to start a small house repairing job.
    Referrals should be able to specialize rather than leaving your work will be very deceiving.
    Hauling service unlicensed contractors contractors
    level the ground, making travel arrangements, and those you hire one of those stored materials should also be made when installing sidings and hedges and more.

    Stop by my web blog webpage (Bryon)

    Reply
  18. Edgar

    I see you share interesting content here, you can earn some additional cash, your blog has big potential, for
    the monetizing method, just search in google – K2 advices how to monetize a website

    Reply
  19. Wilma

    Hello! I’m at work surfing around your blog from my new iphone 3gs!

    Just wanted to say I love reading through your
    blog and look forward to all your posts! Keep up the superb work!

    Check out my page: this post (Wilma)

    Reply
  20. Bernadette

    This particular kind of doorway bell be placed by you everywhere of
    your house however whilst putting this kind of kind of front door bell something that you should take into consideration is basically that you just need
    to put the wifi doorbell because spot to enable you to definitely
    just hear the sound of your bell. One of the main advantages of choosing a wireless system
    over a wired one is the ease of installation and setup.
    Although the wireless doorbell is not perfect, many people have found it to be exactly what they are
    looking for in terms of performance quality and functionality.

    Reply
  21. wellness

    Very good blog you have here but I was curious about if you
    knew of any discussion boards that cover the same
    topics discussed here? I’d really like to be a part of community where I can get advice from other experienced people that
    share the same interest. If you have any recommendations,
    please let me know. Appreciate it!

    Reply
  22. www.wonderstrange.com

    You might even look forward to those door-to-door solicitors with the Swann MP3 DJ Doorbell ($49.
    The power unit will simply plug into a standard wall socket and no
    further installation will be needed. Pick a wireless doorbell here at great price & you can be assured of great quality too.

    Reply
  23. Matthew

    Products are generally shipped within one working day of placing the order and receiving the payment.
    Find free printable pumpkin carving stencils and patterns online for Halloween 2010 here.
    Here are a few suggestions for unique, odd and just plain kooky gifts
    for those hard to shop for pets and pet lovers on your list.

    Reply
  24. Miquel

    Simply wish to say your article is as astounding.
    The clarity iin your post is just great and i can assume you are an expert on this subject.
    Fine with your permission allow me to grab your feed to keep updated wigh forthcoming post.
    Thanks a million and please keep up the rewarding work.

    Reply
  25. Inbound Marketing

    If there were a social networking site dedicated to Internet Marketers and Online Businessmen, what would it look like? I am talking about some type of Facebook specifically for Internet Marketers, entrepreneurs and small businesses. For more information on Inbound Marketing can be researched on many sites. Thanks Bilbo Malabanan

    Reply
  26. Www.e-otaru.jp

    The prices for the items on this site vary depending on the variety chosen. These might be colors that you would be scared
    to decorate with in large volumes such as your paint color.

    For every review of yours we approve and publish on the website, we will add
    20 points to your VGP account.

    Reply
  27. profit academy anik singal

    During one of my daughter’s rotations in medical school
    the teaching doctor asked the medical students to be at the hospital by
    7am. Many Americans and foreigners want to attend a historically black college.
    Kruti Jain recalled how she had to take over the business at a very tender age and how she managed to overcome all the impediments.

    Reply
  28. Kreditvergleich

    Greetings I am so glad I found your web site, I really found you by accident, while I was browsing on Aol forr something else, Anyways I aam here now
    and would just like to say tank you for a fantastic post and
    a all round interesting blg (I also love the theme/design), I
    don’t have tiime to read through it all at the moment but I
    have book-marked it and also added in your RSS feeds, so when I have tie I will be back to read a lot more,
    Please do ksep up the fantastyic job.

    Reply
  29. nathan brown

    Hi,

    Would you be interested in acquiring a list of Webex CRM users ?

    We maintain 110,000+ Contacts and all these records includes permission based business email address and other business contact information like company name, company url, first name, last name, title, phone number, fax number, physical address, employee size, revenue size, SIC code, industry classification, Technology used {version included where ever applicable} and last verified date.

    Feel free to let me know your thoughts on the same.

    Thanks and Regards,
    Nathan Brown
    Business Development Executive
    Accurateb2b List
    http://www.accurateb2blist.com
    nathan@accurateb2blist.com
    Ph: 588-330-7416

    Reply
  30. Philip

    Nice overview. Would it be possible to include Pivian Marketing Cloud, too:

    Site: http://www.pivian.com
    Target Customers: Small & Medium
    Description: Pivian is a cloud-based Resource Center enabling companies to host white papers, case studies and other resource materials on their own website and to generate more and better B2B leads with less efforts. The Pivian Resource Center is search engine and mobile optimized “out-of-the-box” and customizable: Use your own branding and domain, integrate it into your website and get started in minutes! The Pivian Marketing Cloud – consisting of the Pivian Resource Center, Pivian Lead Database and Pivian Marketing Analytics – will push your inbound content marketing and Marketing ROI a bit further.

    Reply
  31. justin cooper

    Hi,

    Are you looking to purchase CRM/ERP users email list? Our technology master file contains all top ERP/CRM users email file. The top selling Salesforce users, SAP users, Microsoft users and Marketo users list are ready to use. Below are the account details for your review:

    Salesforce users
    Number of accounts – 18,153
    Number of contacts – 456,000

    SAP users
    Number of accounts – 27,918
    Number of contacts – 671,819

    Microsoft users

    Number of accounts – 39,182
    Number of contacts – 829,134

    Marketo users

    Number of accounts – 2,877
    Number of contacts – 39,109

    Please let me know if you would be interested in acquiring any of the above given permission based email lists for your unlimited usage?

    Regards,

    Justin Cooper
    Technology List Advisor
    Perpetual Solutions US
    951-373-6718
    justin.cooper@perpetualsolutions.us
    http://www.perpetualsolutions.us

    Reply
  32. Chana

    Isometric weight loss, muscle, a gym iss usually not a lot of tension and
    fel great. Why the Increasing Interest in Brain Health?
    Advanced programs in traditionl Wesstern forms of blackpool taxis entertainment.
    Whether we gain, we thiknk of this is a hard-core workout that combines the high group,
    who was on top blackpool taxis of tthe following exercise.

    Also visit my paage … Minibuys Taxis In Blackpool (Chana)

    Reply
  33. check it out

    Hello, i feel that i noticed you visited my site thus i got here to go back the choose?.I am trying to
    to find things to enhance my web site!I suppose its good
    enough to make use of some of your ideas!!

    Reply
    1. star stable cheats

      This is a fantastic suggestion, we are going to building our own blog, so this info will help lead my decisions. It makes perfect sense – so practical & useful. keep up with the good work!

      Thanks!

      Reply
  34. 8 ball pool astuce

    I don’t even understand how I ended up here, however
    I believed this put up was once good. I don’t realize who you
    are but certainly you’re going to a well-known blogger if you happen to aren’t already.
    Cheers!

    Reply
  35. Isabelle

    Y tu novia, puesto que me temo que lo mismo, si ya
    ha trabajado en organización de acontecimientos, que es el campo que
    yo controlo algo más, ya sabrá que la mitad es conocer gente, sin contactos lo
    lleva muy crudo en cualquier parte.

    Reply
    1. star stable hack

      These are great tips! i really enjoy it and have a website but don’t have a blog. I’ve been debating on weather I should start one or not and you have inspired me to do so! Thanks for sharing!

      Reply
  36. Bess

    Incluso cuando pueda tratarse de una exageración, Nadar pasó a la historia como el creador de una
    galería de retratos de mentes refulgentes procedentes de ese montón de amigos.

    Reply
  37. Sally

    A través de las instantáneas tomadas y por qué razón no,
    del vídeo de bodas , podréis volver a recordar la magia,
    la emoción y la ilusión con la que vivisteis vuestra boda.

    Reply
  38. melonybrests.com

    Hey there! I kno ths iѕ kinda off topic but І’ɗ fgured Ι’ԁ аsk.
    Ꮃould үօu bee іnterested in trading ⅼinks ⲟr maybe guet authoring a bloog article оr vice-versa?

    Мʏ site ǥoes оνеr а ⅼot of thе
    ѕame subjects ass үοurs and Ι
    believve wе ϲould ցreatly benefit from еach οther.
    Ӏf yοu’ге іnterested feel free tо ѕеnd me an ᥱ-mail.I lооk orward tο hearing from үοu!
    Awesome blo ƅʏ tɦе ԝay!

    Also visit mү web site – fat loss – melonybrests.com

    Reply
  39. high end pc build

    I’ve ordered a handful of laptops from their store and I’ve
    had extremely superior experiences every time. Individuals who use a normal home pc setup with conventional VGA screens and are not regularly seeking to upgrade are labelled as certainly not true gamers.
    I buy power walmart Such games indirectly teach children about
    elements of life on earth.

    One of the best programs that will boost your high end pc build and protect your privacy with the same time is this: Evidence – Nuker.

    These companies are experienced in building computers custom-tailored
    for max gaming performance.

    Reply
  40. Pingback: Lead Nurturing Programs | General

  41. gta 5 generate money

    Good read. I find out something new and difficult on webpages I stumbleupon every day. It will always be exciting to read simple things articles from all other editors and practice something from other web-sites.

    Reply
  42. generate money gta 5

    Good post. I learn something new and challenging on webpages I stumbleupon each day. It will always be fascinating you just read articles from all other freelance writers and practice a little from their online sites.

    Reply
  43. Manoj Kumar

    Nice overview. Would it be possible to include Engagebay All-in-one Marketing Platform too:

    EngageBay is the Simple All-in-one Marketing Automation Platform The Power of HubSpot at a fraction of the cost.
    which generates B2B leads and providing Email Marketing, SEO Tool Kit, Web Forms, Landing Pages, Social Media Engagement.

    Website: https://www.engagebay.com

    Reply
  44. aplikasi berita saham terkini

    It can be actually a fantastic as well as valuable item of information. I’m contented that you simply distributed this handy info along with us. Be sure to stop us up-to-date like this aplikasi berita saham terkini. Many thanks for discussing.

    Reply
  45. latest 348 led canbus light

    You really make it seem really easy together with your presentation however I find this topic to be actually one thing which I feel I would never understand. It kind of feels too complicated and extremely vast for me. I am having a look forward to your subsequent publish, I’ll try to get the cling of it!

    Reply
  46. retrofit kit

    Hmm it looks like your blog ate my first comment (it was extremely long) so I guess I’ll just sum it up what I wrote and say, I’m thoroughly enjoying your blog. I too am an aspiring blog writer but I’m still new to the whole thing. Do you have any tips for newbie blog writers? I’d genuinely appreciate it.

    Reply
  47. T10 Canbus led

    I was suggested this website via my cousin. I am no longer sure whether this put up is written via him as nobody else recognise such targeted approximately my difficulty. You’re amazing! Thanks!

    Reply
  48. bi xenon projector

    Nice post. I learn something new and challenging on sites I stumbleupon every day. It’s always interesting to read through articles from other writers and practice something from other web sites.

    Reply

Leave a Reply

Your email address will not be published. Required fields are marked *