Today I had a meeting with a representative of Zoomio, a European marketing automation vendor that started in Denmark in 2002. I was curious to learn about their solution, because I’ve heard of Eloqua, Market2Lead, Marketo, and a whole bunch of other demand generation vendors, but never of Zoomio.

Zoomio Marketing Automation

It turns out that Zoomio is mainly doing business in Northern Europe, but they do have 600 customers and 75 employees, so they’re larger than most US-based demand generation vendors. Most US-based vendors have at least half of their customers in the technology sector, but not Zoomio: they have customers across all industries: from travel agencies to car dealerships to software companies.

Their strength is in the definition of the interaction process: they have a flow chart that defines the touch points, which includes call centers and text messaging. Another neat feature is the split in an easy UI for marketers and an advanced UI for marketing specialists. However, they do not support typical B2B features such as lead scoring and Salesforce integration.

We really need those features, so it isn’t a great solution for us. But when they decide to offer lead scoring and a Salesforce integration I will definitely look at them again: especially since their pricing is quite attractive. By that time I hope they also offer US-based support, because currently it’s only offered in mainland Europe.

I’m curious to learn more about Zoomio from actual users: if you use Zoomio, please leave a comment below with some feedback on how you like Zoomio.